Brief:
Get: Health-conscious consumers between 30-50 years old
To: choose Nestea as their premium ready-to-drink beverage of choice
By: introducing NESTEA's new range of all-natural, real-brewed teas, and how they are made with up to only five ingredients (water, sugar, tea, rooibos, and citric acid)

Problem:
Consumers are overwhelmed by the vast selection of healthy beverages, leading to stress and hindering healthy choices.

Insight:
Decision fatigue is a real phenomenon exacerbated by our fast-paced lives. Reducing unnecessary decisions can improve overall well-being.

Idea:
Nestea's "BLESS LESS STRESS" campaign offers a simple and healthy beverage choice, promoting the concept of prioritizing physical and mental well-being.