Nike's legendary campaign
Please note that this is a personal project, not an official Nike campaign. The following visuals showcase concept that has not been published to earn or benefit from Nike products. All presented pictures and shoe products were generated with AI tools - Picsart, NightCafe Studio, Freepik AI text-to-image, Ideogram and Adobe Firefly.
'I don’t know how long after that day I discovered the Aristophanes play, set in the Temple of Nike, in which the warrior gives the king a gift of a pair of new shoes.
I do know that as I turned to leave I noticed [...] the goddess inexplicably leans down . . . to adjust the strap of her shoe.'
Shoe Dog, Phil Knight
The campaign is inspired by the origin of NIKE brand - ancient gods and heroes. It highlights the superpowers of chosen gods and heroes. Each of the chosen characters is the name of a limited, legendary shoe line collection.
Poseidon: Conquer any terrain with these rugged, waterproof hiking shoes.
Artemis: Run wild and free in these trail-running shoes designed for speed and agility.
Hermes: Sprint to victory in these high-performance running shoes, inspired by the messenger god.
Aphrodite: Step into style and confidence with these versatile every day sneakers.
summary
The campaign not only promotes the new products but increases the awareness of the brand, and its' long and inspiring story and is directly connected to one of the founders - Phil Knight. This can also make the campaign a great promotion of his book.
